Trace the source
Identify the original publisher, source link and publication date when the underlying source is available.
Methodology
How we build market estimates.
We start with relevant published sources, then use transparent assumptions and cross-checks where direct data is unavailable.
Home / Methodology
What to check in a record
These details help readers understand what a figure covers and how it was obtained.
Define the measure
State the unit, period, geography and scope. Note changes in definitions before comparing a series.
Show limitations
Distinguish reported values from estimates and examples, and record important assumptions or gaps.
When direct data is unavailable
We develop an estimate from the market evidence that is available and explain the assumptions behind it.
Apply industry benchmarks
Use relevant ratios, consumption factors, utilisation rates or comparable markets to estimate demand or supply. Adjust benchmarks for the product, geography and period.
Start upstream
Estimate potential supply from upstream production, capacity or material flows, then account for conversion, trade, losses and competing uses where relevant.
Build from end uses
Estimate demand from downstream industries using output, adoption, penetration or consumption per unit, then add the relevant applications.
Triangulate the result
Compare the top-down and bottom-up estimates with available published figures and reasonable market ranges. Investigate material differences and document the final assumption.
How to read an estimate
An estimated figure is an analytical calculation, not a directly reported value. Its reliability depends on the coverage and quality of the inputs and benchmarks. We identify the estimation basis and material gaps when presenting it.
About the current examples
The company directory and sample statistical views on this site illustrate the planned structure. They are not a published, verified dataset. Check the source and status of a record before using it in analysis.